Privacy Policy

Last updated: 17 August 2026

1. Who we are

allmi is operated by Andrew James Good, trading as allmi.

For the purposes of the Protection of Personal Information Act 4 of 2013 (POPIA), Andrew James Good is the responsible party for personal information processed through this website and in connection with allmi's services.

Business address: 2 Hills Avenue, Ballito, South Africa, 4339
Privacy enquiries: support@allmi.online
Information Officer: Andrew James Good

This Privacy Policy explains how allmi collects, uses, stores, shares and protects personal information.

2. South African privacy law

allmi processes personal information in accordance with POPIA and, where applicable, the Promotion of Access to Information Act 2 of 2000 (PAIA).

POPIA applies to both natural and juristic persons and requires personal information to be processed lawfully, reasonably, transparently and only for legitimate purposes.

This policy is intended to explain allmi's processing activities in clear language. It does not limit any right provided to you by South African law.

3. What personal information we collect

Depending on how you interact with allmi, we may collect:

• your name
• work email address
• business name
• country
• business size
• information about workflows, business challenges and time-consuming tasks
• indicative investment or budget information
• correspondence and information you send to allmi
• booking and meeting information
• information reasonably required to prepare, deliver or administer services
• technical information generated when you use the website, such as IP address, browser type, device information, timestamps, request logs and security information

Where you become a client, additional information may be processed where reasonably necessary for contracting, invoicing, service delivery, legal compliance and record keeping.

4. Information you should not submit through the website

The Fit Check is designed to collect basic business information only.

Please do not submit:

• passwords or access credentials
• payment-card details
• confidential client records
• identity documents
• health information
• biometric information
• information about race, ethnic origin, religion, political beliefs, trade-union membership or sex life
• criminal-history information
• personal information about children
• other special personal information unless allmi has specifically requested it through an appropriate and secure process

If unnecessary sensitive or special personal information is received, allmi may delete, restrict or return it where appropriate.

5. How we collect information

Personal information may be collected:

• directly from you through the Fit Check
• when you email or otherwise communicate with allmi
• when you arrange or participate in a Fit Call or another meeting
• when you become a client
• through normal website and server operation
• from service providers acting on allmi's behalf
• from publicly available or lawfully accessible sources where reasonably necessary for a legitimate business purpose

Where information is obtained from another source, allmi will process it only where permitted under POPIA.

6. Why we process personal information

allmi may process personal information to:

• receive and respond to enquiries
• determine whether allmi and a prospective client are a suitable fit
• arrange Fit Calls and other meetings
• prepare proposals, quotations and scopes of work
• enter into and perform agreements
• deliver the AI Efficiency Assessment and other agreed services
• communicate with clients and prospective clients
• administer billing and business records
• provide support
• maintain and improve service quality
• operate, protect and troubleshoot the website
• prevent fraud, abuse, spam and unauthorised access
• comply with legal, accounting, tax and regulatory obligations
• establish, exercise or defend legal rights
• send direct marketing where permitted by law

Personal information will not be used for an unrelated purpose unless that further use is compatible with the original purpose or is otherwise permitted by POPIA.

7. Lawful justification for processing

Depending on the circumstances, allmi may process personal information because:

• you have consented to the processing
• processing is necessary to carry out actions you requested before entering into an agreement
• processing is necessary to perform an agreement with you
• processing is required by law
• processing protects a legitimate interest of yours
• processing is necessary for allmi's legitimate interests or those of a third party, where permitted by POPIA

Where processing relies on consent, you may withdraw that consent. Withdrawal does not affect processing that was lawful before the withdrawal or processing that is justified on another lawful basis.

8. Required and optional information

Fields marked as required in the Fit Check are needed for allmi to assess the enquiry and determine an appropriate next step.

If required information is not supplied, allmi may be unable to assess the enquiry, respond meaningfully or invite you to a Fit Call.

Other information is voluntary unless allmi explains otherwise.

You should provide only information that is relevant to your enquiry.

9. Data minimality and information quality

allmi aims to collect only personal information that is adequate, relevant and reasonably necessary for the purpose for which it is processed.

Reasonable steps are taken to keep information complete, accurate, not misleading and updated where necessary.

10. AI-assisted processing

Because allmi provides AI-related services, AI tools may support parts of allmi's internal workflows and client delivery.

Where personal information is processed using an AI-enabled service, allmi aims to:

• minimise the personal information involved
• avoid submitting unnecessary confidential or special personal information
• consider the privacy and security characteristics of the provider
• use appropriate contractual and technical safeguards
• retain human review at appropriate decision points
• avoid relying solely on automated processing for decisions that produce legal consequences or affect a person to a substantial degree, except where permitted by POPIA

Submitting a Fit Check does not cause a purely automated decision about whether allmi will work with you. Suitability is subject to human review.

11. Service providers and operators

allmi may use third-party service providers to operate the business and deliver services. These may include providers of:

• website hosting and infrastructure
• form processing
• email
• scheduling and video meetings
• document storage and collaboration
• business productivity software
• AI services
• security and technical support
• accounting and professional services

Where a provider processes personal information on allmi's behalf as an operator, allmi will take reasonable steps to ensure that the provider processes the information only with appropriate authority and confidentiality and maintains appropriate security safeguards.

Where a service provider processes personal information on allmi's behalf as an operator, allmi will maintain an appropriate written contract requiring the operator to establish and maintain the security measures required by POPIA.

Personal information will not be sold to third parties.

12. International processing and transfers

allmi operates remotely and may use service providers whose systems, personnel or infrastructure are located outside South Africa.

Personal information will only be transferred to a recipient outside South Africa where the transfer is permitted under section 72 of POPIA.

This may include circumstances where:

• the recipient is subject to a law, binding corporate rules or a binding agreement that provides an adequate level of protection
• you consent to the transfer
• the transfer is necessary to perform an agreement with you or implement steps requested by you before entering into an agreement
• another ground permitted by section 72 applies

allmi will take reasonable steps to assess relevant international providers and safeguards before transferring personal information.

13. Security

allmi takes reasonable technical and organisational measures appropriate to the nature of the information and foreseeable risks.

These measures may include:

• access controls
• strong authentication
• restricted access to business systems
• secure hosting and transmission
• appropriate provider selection
• software and security updates
• backups where appropriate
• monitoring and response procedures
• minimising the amount of personal information retained
• reviewing access when it is no longer required

No internet or storage system can be guaranteed to be completely secure, but allmi will maintain and review safeguards as required by POPIA.

14. Security compromises

If there are reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, allmi will respond in accordance with section 22 of POPIA.

Where required, allmi will notify the Information Regulator and affected data subjects as soon as reasonably possible after discovery, taking into account legitimate investigative and remedial requirements.

A notification to an affected person may include:

• the possible consequences of the compromise
• measures allmi has taken or intends to take
• practical steps the affected person can take
• the identity of the unauthorised person where known and appropriate

15. Retention and deletion

Personal information is not kept for longer than reasonably necessary unless continued retention is:

• required or authorised by law
• reasonably necessary for a lawful purpose related to allmi's activities
• required by an agreement
• necessary for evidence, dispute resolution or the establishment, exercise or defence of legal rights
• otherwise permitted by POPIA

When information no longer needs to be retained, allmi will take reasonable steps to delete, destroy, de-identify or appropriately restrict it.

Retention periods may differ according to the type of information and the legal or business purpose for which it is held.

16. Direct marketing

Submitting a Fit Check or contacting allmi does not automatically subscribe you to marketing communications.

Where allmi conducts direct marketing, it will do so in accordance with POPIA and other applicable South African consumer law.

For unsolicited electronic direct marketing, allmi will obtain consent where POPIA requires it.

Where the existing-customer exception under POPIA applies, marketing will be limited as required by law and you will be given a reasonable, free and straightforward opportunity to object.

Marketing communications will identify the sender and provide a means of requesting that further marketing cease.

You may object to direct marketing at any time.

17. Cookies, analytics and technical information

The website may use technical storage or processing that is reasonably necessary to operate, secure and deliver the website.

At present, allmi does not intend to use advertising cookies or behavioural advertising through this website.

If non-essential analytics, tracking or similar technology is introduced, allmi will review the processing under POPIA, update this policy where necessary and implement appropriate transparency and control mechanisms before the processing is enabled.

Hosting and infrastructure providers may process limited technical information, including IP addresses and request logs, as part of normal website delivery and security.

The currency converter may communicate with a third-party exchange-rate service to retrieve exchange-rate information. The canonical allmi price remains the US-dollar price.

18. Special personal information

allmi does not intentionally collect special personal information through the Fit Check.

Where special personal information is received or becomes necessary for a legitimate service purpose, it will only be processed where authorised by POPIA or another applicable law and subject to appropriate safeguards.

19. Children

The allmi website and services are directed at businesses and are not intended for children.

allmi does not knowingly use the website to collect personal information from children.

If allmi becomes aware that children's personal information has been collected without an appropriate lawful basis or competent-person authorisation, reasonable steps will be taken to address the information in accordance with POPIA.

20. Your rights under POPIA

Subject to applicable law, you may:

• ask whether allmi holds personal information about you
• request access to your personal information
• ask for inaccurate, irrelevant, excessive, out-of-date, incomplete, misleading or unlawfully obtained personal information to be corrected or deleted
• request destruction or deletion of a record that allmi is no longer authorised to retain
• object to certain processing on reasonable grounds
• object at any time to processing for direct marketing
• withdraw consent where consent is the basis for processing
• complain to the Information Regulator
• institute proceedings where POPIA permits

Requests to object, correct or delete personal information may be made free of charge in a manner substantially similar to the forms prescribed by the POPIA Regulations.

Send requests to support@allmi.online.

allmi may take reasonable steps to verify your identity before disclosing or changing personal information.

Access requests are handled in accordance with POPIA and PAIA where applicable.

21. PAIA and access to records

Certain requests for access to records may fall under the Promotion of Access to Information Act 2 of 2000.

allmi will maintain and make available any PAIA information and documentation required by law.

This Privacy Policy does not replace allmi's PAIA Manual.

22. Complaints

You are encouraged to contact allmi first so that a privacy concern can be investigated and addressed.

Privacy contact: support@allmi.online

You also have the right to lodge a complaint with the Information Regulator (South Africa).

Information Regulator:
POPIA complaints: POPIAComplaints@inforegulator.org.za
General enquiries: enquiries@inforegulator.org.za
Telephone: 010 023 5200
Toll-free: 0800 017 160
Address: Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191

23. Changes to this policy

allmi may update this Privacy Policy when its services, technology, providers or legal obligations change.

The current version will be published on this website with its effective date.

Material changes affecting how personal information is processed will be communicated where reasonably necessary or legally required.